Chanie Liao's profile

New Cllection - 重塑质朴美学

BlankMe's New Collection
Beauty make-up products

Work / Packaging 气垫粉底盒 + 粉底液瓶 + 隔离霜软管
Client / BlankMe
Date / 2021

重塑质朴的美学秩序。

BlankMe 提倡简约质朴的美妆价值,希望通过解构和重构达到全新的美学秩序。

这与建筑设计的思维非常接近,因此产品在外形和材质上使用大面积留白和哑光处理,表面丝印内容的排版也尽量精简。

粉底瓶型比例呼应品牌新版LOGO的细节,配色以大地色系为主,突出质朴优雅的气质,尽量减少表面处理,使用更简单的工艺,使产品更环保。

BlankMe advocates the value of simple and unadorned beauty, hoping to achieve a new aesthetic order through deconstruction and reconstruction.

This is very close to the thinking of architectural design, so the product uses a large area of white space and matte treatment on the shape and material, and the typesetting of the surface silk-screen content is also as simple as possible.

The proportion of the bottle shape of the foundation echoes the details of the brand's new LOGO. The color matching is mainly based on earth tones, highlighting the simple and elegant temperament, minimizing surface treatment and using simpler processes to make the products more environmentally friendly.


​​​​​​​Wuwu-Design
Integrate concise aesthetics into life
物物设计|致力于将简洁美学融入生活

New Cllection - 重塑质朴美学
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New Cllection - 重塑质朴美学

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